Privacy Policy of Huizhou Chuanmei Crafts Co., Ltd.

I. Information We Collect

1.1 Information You Voluntarily Provide to Us

• Contact information: Your name, email address, mobile phone number, shipping address and other details filled in when you inquire about lighting products, submit orders or register for services;
• Order-related information: Product selection records, delivery details, payment-related content (we do not store complete bank card information, and all payment data is processed by third-party payment service providers), and historical order records;
• Communication records: Emails, online chat logs and other communication contents generated during your consultations with customer service regarding product installation, after-sales maintenance and customized lighting solutions;
• Account information: If you register an account on our Website, we will collect your username, encrypted password and personal preference settings (such as saved favorite lighting categories and delivery addresses).

1.2 Information Automatically Collected by the System

• Device and usage data: Device model, operating system, browser version, IP address, access time, visited pages, search keywords and click behavior data, which are used to analyze user browsing habits and optimize Website operation experience;
• Location information: Approximate geographic location obtained based on your IP address, which is only adopted to display localized services including delivery policies and lighting product certification standards applicable to your region.

1.3 Information Obtained from Third-Party Channels

• Payment service providers: For verifying transaction status and preventing fraudulent orders;
• Logistics partners: For synchronizing delivery tracking information and updating order status;
• Social media platforms: If you log in to the Website via social accounts such as Google and Facebook, information collection shall comply with the privacy policies of corresponding social platforms.

II. Purposes for Which We Use Your Information

• Service delivery and performance: Processing your product orders, arranging shipment of lighting fixtures, providing after-sales support such as troubleshooting for smart lighting products, and replying to all your inquiries;
• Product and service optimization: Adjusting lighting product ranges based on user preferences, optimizing intelligent control functions in response to user feedback, and continuously upgrading Website user experience;
• Issuance of important notifications: Updating you on order progress, product recall notices (if applicable), revisions to this Privacy Policy, and other important reminders relevant to your use of Services;
• Marketing and promotion: Sending information on new lighting products, seasonal offers and customized lighting solutions (such information will only be delivered if you have actively consented to receive marketing materials, and you may unsubscribe at any time);
• Security and compliance management: Identifying and blocking fraudulent activities, preventing unauthorized intrusion into the Website, and fulfilling statutory assistance obligations to judicial and regulatory authorities (e.g., responding to court subpoenas and regulatory inquiries).

III. Scope of Information Disclosure

• Disclosure to service partners: Sharing necessary information with compliant third parties assisting us in service performance, such as payment service providers including PayPal, logistics carriers including DHL, and information technology service providers responsible for Website operation and security maintenance. All partners have signed confidentiality agreements and may only use your information within the scope authorized by us;
• Disclosure required by law: Providing information as mandated by laws, regulations or judicial procedures (such as subpoenas), or for protecting the legitimate rights, property and personal safety of us and third parties;
• Disclosure amid business restructuring: In the event of our merger, acquisition or sale of all or part of our assets, your personal information may be transferred together with such assets. We will notify you in advance if such transfer will affect your privacy rights and interests.

IV. Personal Information Security Protection Measures

• Encryption: Sensitive data including account passwords and payment information is stored and transmitted with industry-standard SSL/TLS encryption protocols;
• Access control: Only employees and cooperative service providers with job necessity are granted limited access to your information, and all such personnel are bound by confidentiality commitments;
• Data retention period: We only preserve your personal information for the period necessary to achieve the purposes specified in this Policy or as required by law. Upon expiration of the retention period, data will be securely deleted or anonymized;
• Regular security inspections: Conducting routine security audits and system updates to fix emerging security vulnerabilities and sustain compliance with personal information protection standards.

V. Your Rights Relating to Personal Information

• Right of access: Requesting a copy of all personal information we hold about you;
• Right of rectification: Requesting correction of inaccurate or incomplete personal information;
• Right to erasure: Requesting deletion of your personal information (except where retention is mandatory by law, such as record-keeping compliance requirements);
• Right to restriction of processing: Requesting suspension of our use of your personal information under specific circumstances;
• Right to data portability: Requesting transfer of your personal information to another organization where technically feasible;
• Right to opt out of marketing: Ceasing receipt of our marketing emails (you may click the “Unsubscribe” link in marketing emails or contact us directly for cancellation).

VI. Third-Party Websites and External Services

VII. Protection of Minors’ Privacy

VIII. Updates to This Privacy Policy

IX. Contact Us